Showing posts with label Steve Jobs. Show all posts
Showing posts with label Steve Jobs. Show all posts

Tuesday, 1 March 2016

Steve Jobs Stanford Commencement Speech 2005 – part 1

Here we see Steve Jobs delivering his commencement speech to the graduates of Stanford University in 2005. In it he talks about getting fired from Apple in 1985, life & death.

Transcripts

Steve Jobs Stanford Commencement Speech 2005 – part 1

Thank you.

I'm honored to be with you today for your commencement from one of the finest universities in the world. Truth be told, I never graduated from college, and this is the closest I've ever gotten to a college graduation. Today, I want to tell you three stories from my life. That's it. No big deal. Just three stories.
The first story is about connecting the dots. I dropped out of Reed College after the first six months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
It started before I was born. My biological mother was a young, unwed graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife — except that when I popped out they decided at the last minute that they really wanted a girl.
So my parents, who were on a waiting list, got a call in the middle of the night asking, "We've got an unexpected baby boy; do you want him? " They said, "Of course. " My biological mother found out later that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would go to college. This was the start in my life.
And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life.
So I decided to drop out and trust that it would all work out okay. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked far more interesting.
It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms. I returned coke bottles for the five cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography.

Monday, 29 February 2016

Steve Jobs told that computers are like a bicycle for our minds

Computers are like a bicycle for our minds


I think one of the things that really separates us from the high primates is that we're tool builders.

And I read a study that measured the efficiency of locomotion for various species on the planet.

The condor used the least energy to move a kilometer. And humans came in with a rather unimpressive showing about a third of the way down the list. It was not too proud of a showing for the crown of creation. So, that didn't look so good, but then somebody in Scientific American had the insight to test the efficiency of locomotion for a man on a bicycle. And a man on a bicycle or human on a bicycle blew the condor away, completely off the top of the charts. And that's what a computer is to me. What a computer is to me is it's the most remarkable tool that we've ever come up with.

And it's the equivalent of a bicycle for our minds.

Saturday, 27 February 2016

Steve Jobs talking Marketing Strategy

Listening this video to know Steve Jobs thought about Marketing Strategy for Apple.
Transcripts
Steve Jobs recorded this first of many 'Chalk Talk" video targeted at NeXT's internal marketing/sales staff. HIGHLIGHTS:
01:00. Target market
07:30. Competition
08:27. Customer needs
14:11. Unique Selling Proposition vs. Sun