Saturday, 27 February 2016

Steve Jobs talking Marketing Strategy

Listening this video to know Steve Jobs thought about Marketing Strategy for Apple.
Transcripts
Steve Jobs recorded this first of many 'Chalk Talk" video targeted at NeXT's internal marketing/sales staff. HIGHLIGHTS:
01:00. Target market
07:30. Competition
08:27. Customer needs
14:11. Unique Selling Proposition vs. Sun
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