Saturday, 18 October 2014

Role on Advertisements in Sales

Với vốn tiếng Anh sẵn có, không ôn tập đến nơi đến chốn, và kết quả thì như các mọi người cũng đoán ra. Hôm nay, vừa trải qua kì thi General IELTS với các chủ đề Writing Task 2 nói về việc các công ty sử dụng quảng cáo để tăng doanh số bán hàng. Bạn nghĩ sao về vấn đề này? Sau khi thi xong, search một phát ra cả đống. Thấy bài sau hay nên xin về để đây.
You should spend about 40 minutes on this task.

Write about the following topic:
Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. 
To what extent do you agree with these views? 
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Write at least 250 words.

Model answer:

Nowadays, there are a lot of advertisements on television or on the streets. Some people think that the advertising boosts the sales of goods and it encourages people to buy things unnecessarily. This arguments may be true. In my country, many advertising companies produce advertisements with famous and popular actors or singers. People, especially youngsters, buy goods that their favourite singer advertises, although they do not really need the products.

Also, on the television screen, a product may look gorgeous and good quality. As a result of it, people often buy goods without enough consideration. Consumers may not actually need it but they buy goods impulsively soon after they watch the advertising. Furthermore, as many customers buy a particular product due to its advertising campaign, the other people may be affected by the trend, even if the product is not of the real needs of the society.

On the other hand, there are various aspects against these arguments. Moreover, it is people's choice to make a decision to buy goods. Advertising may be not a cause of customers' buying habits. Individuals have their own spending habits. If they have got enough disposable Income then the right to mane a decision’s given to them. No one actually can fudge whether the goods sold are the real needs of the society or not.

In addition, as there should be a limited amount of disposable income consumers are able to spend, people try to allocate their budgets. They cannot be simply swayed by those advertisements.

In conclusion, as customers have their own strong opinions and standard of good quality goods, it’s better to leave them to make their own decision in buy goods. It’s fairly difficult to say everyone’s swayed by advertising and buy good impulsively. However, in sensitive area of businesses such as toy industries, it may be necessary to band advertising to those children as children have not got enough ability to control themselves or to know what they need.
(328 words)
This is an answer written by a candidate who achieved a Band 7.5 score. Here is the examiner's comment:
  • The way in which the candidate has responded to the task is a strong point of this script. It is a well-developed answer that addresses the issues relevantly and at length. The writer introduces the topic, examines both sides of the argument and expresses a clear position. Points are well¬argued and supported with examples.
  • The answer is well-organised and the message is easy to follow with clear paragraphing and linking of ideas. There are too many errors in cohesion, however, and some linking words are not always fully appropriate, so this limits the rating for this criterion.
  • A wide range of vocabulary is used accurately and precisely, in spite of one or two awkward expressions and some rare errors. Similarly, a sophisticated range of structures is used but there are too many minor errors and omissions (such as in the use of prepositions and basic subject/verb agreement) to reach Band 8. Nevertheless these mistakes do not reduce the clarity of the answer and overall a wide range of language is used with a high level of proficiency.
Một bài viết khác:
We are bombarded by advertisements on a daily basis whether they are on television, billboards, on the internet, on the radio or printed media. Bright colours, catchy tunes, celebrities, clever or funny adverts catch our attention and often make us want to purchase products that we don’t really need. This is what is known as the power of advertising.

Those who believe in the power of advertising say it leads to the high sales of popular consumer goods. Rather than informing consumers about new products and services, the role of advertising has become to convince consumers to buy products they don’t really need. Commercials of today are blurring the line between needs and wants by creating desire for a product. Consumers are buying into an image. Famous stars or attractive people are often used to advertise products and make people believe they can become like them if they use a product.

On the other hand, some people question the true power of advertising. As there are so many adverts currently being shown, consumers stop paying attention to them. Furthermore, there are other factors involved when making a choice about what products to buy. Consumers have the ability to make their own choices depending on their finances. Even if a product appeals to a consumer through an advert it may be beyond a shopper’s budget. Similarly a consumer may spend on a product due to its quality or value for money.

To sum up, although companies spend vast amounts on advertising to boost their sales and some commercials are convincing enough to lead to a sale, I believe consumers are their own masters when it comes to spending. They take into account their household income and their needs.
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